Saturday, December 21, 2019
Orion Controls Case Essay - 644 Words
Orion Controls Case Answer 1 I would say we should sell existing valves than develop an improved model and sell it at increased price if you simply look at the decision tree I made based on the assumption and information the case provides. The Expected Monetary Value (EMV) of building new model is $105,500, whereas we can earn $100,000 payoffs by selling current model (see Figure 1). When considering the situation the Orion Controls faces, however, I should reconsider my decision. Orion has established its reputation in leading-edge technology, product reliability, customer relations and willingness to design customized products. For such reputation, Avion Chemicals approached to Orion and asked them to develop a new valveâ⬠¦show more contentâ⬠¦Answer 2 Armstrong may be upset about Harrington because she estimated that there was only an 80 percent chance the improvements would be dramatic enough to warrant the full 100 percent price premium. Again, Orion is the leading designer and manufacturer of industrial valve systems. For such leading and innovative company, her assumption seems to be quite low. It is obvious that her low expectation for dramatic improvement doesnââ¬â¢t make significant difference in the EMVs. In other words, if she proactively dedicates her effort to redesigning and increases the possibility for dramatic improvement to 90%, the EMV will go up to $141,500 so that Armstrong can positively go ahead with the development efforts (see Figure 3). Answer 3 In order to evaluate if it is worth paying $30,000 to Professor Calliope for make Geminiââ¬â¢s shortcut work, I would like to use The Expected Value of Perfect Information (EVPI) method. [Calculation] Max EMV:Event node 10.8*275,000 + 0.2*(-125,000) = 195,000 Event node 20.9*195,000 + 0.1*(-100,000) = 165,500 Event node 30.8*35,000 + 0.2*(-365,000) = -45,000 Event node 40.9*(-45,000) + 0.1* (-340,000) = -74,500 Event node 50.75*165,500 + 0.25* (-74,500) = $105,500 EVwPI:Event node 10.8*275,000 + 0.2*(-125,000) = 195,000 Event node 20.9*195,000 + 0.1*(-100,000) = 165,500 Event node 30.8*35,000 + 0.2*(-365,000) = -45,000 Event nodeShow MoreRelatedOrion Controls Case Essay2288 Words à |à 10 PagesOrion Controls Case Executive Summary Faced with the challenge of continuing to remain the leader in industrial valve systems, Orion Controls is required to decide whether or not to carry out product improvement redesigns. A successful redesign will secure the company an initial level of sales of 50 or 90 units to two new customers followed by the benefits of enjoying an innovatorââ¬â¢s reputation. 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